Case 1

Customer:
A leading International pharmaceutical company (Headquarters in Japan)

Problems:

Looking for education tools to support employees in target hospitals with no direct product related education (direct product related education is limited).
How can we create additional and accepted contacts for the sales representatives?
Could we offer a new and innovative training program that fits the needs of our leading hospitals?

Training requirements:

1-day workshop in the hospitals.
Pilot Workshops with external independent trainer, later with the company trainer.
Open access for all target employees (doctors, nurses, etc.) in the hospital.
Training must be rated “worthwhile” in over 85% of the participants.

Solution:

With the Structogram Training System the pharmaceutical company could offer a unique and strong education program for hospital employees.
A high relation to the daily work environment was reached with target teams (for example Staff Nurse - RN - Renal Dialysis).
The coordinator (normally the hospital sales reps) was deeply involved in the program during the preparation for the Workshop.
As a participant, the coordinator was always present as part of the teams.

Results*:

All training requirements are fulfilled.
The Structogram Training System was highly successful.
Costs are less than a normal sales call (average USD $190.00).
After the pilot workshops the company bought their own Structogram license.

*Results are similarly successful in another case:
After the pilot workshop the company (a producer of compression stockings) bought a Structogram License and trained the resellers with Structogram.