Long-term successful selling

Sales success has 3 causes and therefore also
3 preconditions

1
Harmony between personality and method of sale
The precondition in this case is self-knowledge. Only when you know your own strengths, weakness and limits, will you be able to consciously choose the correct sale methods and techniques.

2
Responding to the customer’s individuality provided this doesn’t compromise the authenticity of the salesperson.
In this case the precondition is understanding others. The ‘automatic’ consequence of self-knowledge and understanding others is increased social competence.

3
Specific knowledge of the product
The precondition in this case is knowledge of the product that puts the product features in touch with the customer's individual needs and motives for buying.